President: Guy Greenberg
As businesses become increasingly digital, capturing and analyzing customer behavior data are key to eveloping successful sales and marketing strategies, improving a company's products and services, and spurring revenue growth.
Cooladata, founded in 2012 in Israel and launched in the U.S. in 2017, has developed a next-generation behavioral analytics platform that pulls customer data from a wide range of sources for analysis – everything from websites, online advertisements, in-store systems, mobile applications, CRM and marketing systems, social media sites and more.
Cooladata says its system, with its data unification, analysis and sharing capabilities, makes it possible for businesses to answer questions like "What marketing channels provide the highest ROI?" and "What do customers who upgrade have in common?"