GreenPages CEO Ron Dupler's 5 Digital Era Mandates

Business Outcome Focus

"You must have a business outcome focus," said Dupler. "You have heard the term for the last several years that today IT is the business, but ultimately it is about business outcomes that you drive around innovative ideas with technology and cloud as the sub themes with how we do this."

The predominant discussions GreenPages is having around digital transformation with its customers are "business discussions first and technology discussions second," said Dupler. "The digital era mind-set is a challenge mind-set. The status quo is no longer acceptable in a world of rapid change. You need to be fostering a culture where people feel free to challenge the status quo as you drive into the future."