5 Ways Xerox CEO John Visentin Plans To Boost Sales


Xerox Has A Robust R&D Pipeline With "Disruptive" Technologies

"We have valuable and differentiated offerings that are under-utilized as well as some new technologies, including work that's underway in our labs that has the potential to disrupt industries," said Visentin. "And as we develop and deploy these technologies we must think differently about business models.

"Is our role to be the systems integrator and provider of the entire offering? Or for some of these technologies, are we better off following the model of Intel and the PC industry and focus on high value technology elements, and sell them broadly across and industry? What I saw in our labs tells me Xerox has the potential to go beyond our current core market and achieve scale by providing a critical technology element for several high-growth emerging areas where we do not participate today.

"While we may choose not to develop the product, we have technology that will go into other's products. It could be inks and imaging systems for digital packaging. It could be print and materials for 3D printing. It could be low-cost pollution or hazardous gas sensors to keep us, and the environment, safe. The exact path of these opportunities is hard to predict. But the opportunities are real."