5 Ways Xerox CEO John Visentin Plans To Boost Sales

Using Software Innovation To Drive Hardware Sales

"In the office, we have ConnectKey technology that is powered by an embedded, secure, cloud-enabled workflow management software platform with Artificial Intelligence and real-time analytics that enables the same app-based flexibility on our products that app stores do on mobile phones," said Visentin. "Software-based flexibility is the new paradigm for hardware and we are leading our industry with ConnectKey.

"With the Xerox App Gallery, users can download apps to a ConnectKey device and make their work easier. There are apps with broad appeal, like those that scan to a cloud-based repository, and apps that are industry specific, like the Healthcare MFP app, which enables a HIPPA-compliant paper-to-digital content workflow. 

"Our software businesses are some of our best kept secrets… they are small but they have tremendous growth potential. For example: Our Docushare offering -- think DropBoxx and Box -- is cloud enabled and helps companies manage their digital content -- one of the biggest challenges we all face. We will soon launch a series of solutions for our DocuShare Flex cloud repository that will connect, and allow integration with, applications such as Salesforce.com, Intuit and DigiSign. Such integrations will simplify business processes and enable automated workflow apps. XMPie is a second software business and it provides customers with technology to transform their print businesses into omni-channel print and digital communication businesses. Just last week, we won an InterTech award for XMPie's Circle PersonalEffect Edition. This automation software connects every stage of marketing campaign production.

"We need to take our software and services businesses to the next level."