5 Things You Need To Know About HP's Acquisition Of Apogee

HP Printer Business

HP Aims To Grab Bigger Share Of Managed Print Services Market

HP said its acquisition of Apogee is part of an all-out charge to increase its share of the $55 billion A3 print copier replacement market.

The company billed the acquisition as a move to "boldly" leverage the industry shift to contractual sales as it aggressively pursues the A3 copier replacement market.

HP Imaging and Print President Enrique Lores said the deal is major step for HP to grow its contractual print business. "We are really excited about the opportunity that this deal opens for us," he said in an interview with CRN. "We can really advance and accelerate our growth in the contractual space.”

Lores said the deal "complements" HP's broader strategy and does not signal a move to increase the percentage of business that it takes direct. In fact, he said, HP is committed to growing its channel business as a percentage of total revenue beyond the current nearly 90 percent mark.