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Dell Technologies Set To Launch 'Advantageous' Partner Rewards To Spur Cross-Selling

Channel leaders across Dell Technologies' seven brands are working together to create a new rewards program that will give partners more money to sell across its broad portfolio.

The rewards program, set to officially launch in early 2019, is focused on providing incremental rebates and incentives to Dell, Dell EMC, VMware, Pivotal, RSA, SecureWorks and Virtustream channel partners, Dell EMC channel chief Joyce Mullen told CRN this week.

Under the plan, partners that cross-sell Dell products or build solutions that incorporate products from across the Dell portfolio will earn greater rewards.

The news comes a week after Dell unveiled the Dell Technologies Advantage Framework that provides partners a way to more easily sell products and solutions across the entire portfolio of seven companies.