5 Companies That Came To Win This Week

Microsoft Gives CSP Partners Subscription Licensing Power For Azure Reserved VMs, Other Products

Microsoft wins kudos for putting more licensing power in the hands of its partners. This week the company said it would give its Cloud Solution Provider partners full access to Azure Reserved Virtual Machine Instances (Azure RI).

Business customers are demanding less expensive solutions for their predictable cloud workloads, and being able to sell Azure RI, a one- or three-year pre-purchase of cloud compute resources, will help channel partners meet that need, Microsoft said.

Microsoft is also offering partners the ability to sell cloud subscriptions for Windows Server and Microsoft's popular SQL Server database.

For the channel, access to Azure RI and server subscriptions means more revenue, additional value-added offerings for customers, and greater ownership of the customer relationship.