HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly'


Would you put your security up against Apple's?

Our strategy is very much that we anchor across three areas -- device, data and identity. And we're very focused on protecting below the OS, in the OS and above the OS. That is a strategy that has leadership across all vendors -- Windows and Apple. We still are the only ones that have a self-healing BIOS. It operates where antivirus doesn't sit. It's where advanced persistent threats want to attack. And it's what enables us to create a root of trust for all the other security layers. Secondly, with things like Sure View, our integrated privacy screen -- there's no solution like that in the Apple space. We also have Sure Click, which allows us to protect you if you were to click on a bad website. Very unique to HP. And you will see that going forward, through DaaS, we will be able to offer even better security. And so for us, it's the most secure and manageable PCs, and it's even better when it's managed as a service. We are looking continually at how to bring more innovations [in security]. For things like Sure View, we would call that "above the OS," and we have a roadmap of additional [innovations]. And then also in the OS and below the OS.