Data Loss Prevention's Second Act
Data loss prevention has enjoyed a resurgence as one of the fastest-growing markets in all of cybersecurity as advancements in the cloud offer better integration opportunities, according to Digital Guardian Vice President of Global Channels Marcus Brown.
Aside from the occasional DDoS attack, Brown said virtually all of the breaches and hacking events occurring around the globe are about stealing data. The relentless drumbeat of data breaches has resulted in greater industry awareness, Brown said, putting the matter squarely in the purview of CEOs, CFOs and board members.
Compounding the emphasis on data loss prevention are new regulations such as the European Union's GDPR rules and data privacy regulation in California that's similar to GDPR in its breadth, Brown said. Given the damage a data leak poses to a company's reputation, share price, intellectual property and competitive advantage, Brown said businesses have returned to investing in data loss prevention in a big way.