Nutanix Channel Chief On New Software Rebates, Attracting Dell Partners With XC Core And Attacking 'White Space'

'This Moves The Needle'

Nutanix's new channel chief Rodney Foreman is shaking up the hyper-converged leader's channel strategy by infusing new software rebates and incentives aimed at making partners the most profitable they've ever been selling Nutanix.

"These rebates are just the start of what we're going to work on to transform and mature our channel business and grow with our partners as we evolve as transform to more of a software company," said Foreman, in an interview with CRN.

The San Jose, Calif.-based company's new incentives unveiled on Tuesday coincided with the launch the new XC Core, a joint hyper-converged infrastructure solution between Nutanix and Dell. Foreman talks to CRN about the market impact of the XC Core for partners, new rebates and incentive, as well as Nutanix's bullish channel strategy.