VMware's New Channel Chief Is Ready To Drive Services Revenue For Partners

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How will you enable partners who earn those new services certifications?

As we guide our partners down the services journey, some of the benefits we're going to focus this program around are on how we're going to help partners build services-enablement capabilities and priority access to the enablement program.

We'll do customer demand, making sure we promote the Master Services Competencies to our customers, including through badging and branding. Obviously, these will be preferential partners to us, and we'll help drive customer preferences and demand with our partner locator.

We've got to stay ahead of the curve with our partners. I'm looking for ways we can be leading-edge out there for the partner ecosystem.